SMASH was founded with one big ambition - to make healthier choices easier, cheaper and more accessible for the 9 million 13-24 year olds in the UK. A third of those aged 10-18 are overweight or obese in the U.K, rising to 50% for 19-30 year olds. The reality is, the bad stuff is cheap and everywhere, meanwhile the better stuff is more expensive and harder to find! In this post-COVID world, we want young adults to have easier, cheaper access to healthier options to enable them to benefit from the healthier choices they want to make.